Category Archives: Best Website Content

Creating a History of Publication for Your Business

Focusing Your Online Content Around Business Keywords My husband is an academic.  In academia, they have measure of creditability called “History of Publication”. As a professor, if you go to apply for grants or to get any kind of funding, … Continue reading

What Makes Good Website Content

What Makes Good Website Content The most important asset found in your website is the plain-old text content. If you had to choose where to direct time and money resources on your website, developing good content would be the place … Continue reading

“My Customers Don’t Know They Need Me”

A Website Strategy Recently I was meeting with one of our website customers to discuss website strategy for 2012 and to define what projects we are going to complete on the website.  Our discussion centered on re-focusing the website content … Continue reading

Should Your Website Be Bringing You More Business?

How much business did you expect to get from your website?  Do you have a clear map on how a website visitor becomes one of your customers?  If you are not clear,  I suspect visitors to your website are not … Continue reading

Do I Need to Update My Website?

The answer is YES, YES, YES!  I think a lot of website owners mistakenly believe that a website is a project with a beginning and an end,  but if you want your website to be a functional member of your … Continue reading

Invest in Website Interactivity

A lot of time is spent on trying to increase the amount of traffic to your website. But what happens once they get to your website? Would you rather have a lots of hits or lots of inquiries/sales? I want … Continue reading

Free Consultation! So What?

Many of us in the service business offer visitors to our websites a “free consultation” in return for their contact information. While working on our Marketing Plan, I did our requisite competitive research and I started to notice that everyone … Continue reading

Building Website Content = Building a Business Asset

When I first moved to Cincinnati back in 2002, the first job I got when I got to town was a temp job doing database programming. The temp job turned into a permanent job and after about a year, I … Continue reading

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