Part 4 – Improve Conversions A Conversion Activity refers to the action your website visitors will take to become a lead or a sale. Depending on your business, there are many options for activities to convert visitors. Some examples would … Continue reading
Website Advice for Business Owners
Carmen Krupar and her team will provide weekly website advice to the business owner who also owns a website. This is not for the techie in your office, but for the decision maker that needs to make website decisions about techie issues. Do you have a website question you would like answered? Email us at cybervise@cyberviselimited.com.
Website Strategic Plan – Part 3 – Content Strategy
Looking ahead to 2013 you are going to need new content ideas for website content, blog posts, social media posts and maybe other online marketing plans like email newsletters. The best advice we can give you is the more you … Continue reading
Website Strategic Plan – Part 2 – Search Engines
Search Engine Optimization Strategy We believe that every business should have a Search Engine strategy. At a minimum, your customers or potential customers should be able to type the name of your company into a search engine (like Google) and … Continue reading
Website Do-Over: Specific Domain
If I could start again, I would pick a better domain name. We have a couple of customers who would love to have a second chance at picking their domain name. The name they chose was a familiar catchphrase or … Continue reading
Website Strategic Plan – Part 1 – Business Goals
Matching your Business Goals with your Website Goals If you haven’t done so already, collect the 2013 business goals from all the decision makers in your company. The purpose of this task is to help find ways for the company … Continue reading
Counter-Productive Day – E-commerce Lesson
The following is a special guest post from our colleague, Steve Phelan, at www.YourCmo.com. Kobayashi Maru We’ve just lived through “Black Friday,” “Cyber-Monday,” “Thanksgiving Day Specials, ” etc. As retailers begin their sales earlier and earlier, I see a death-spiral … Continue reading
Losing credibility because of outdated website content?
When was the last time you visited your own website? Customers look to your website for specifics about your new products or services. Instead of finding those answers, customers find website content that hasn’t changed since your website was launched … Continue reading
Slow WordPress Site? Troubleshooting Ideas
At a time where Google is clocking the speed of your website and your visitors are using their data minutes to access your website, how fast your website loads has become a big deal. You may have even noticed that … Continue reading
WordPress Website Maintenance – Your Schedule
How often does my site need maintenance? As a website owner, part of your decision to go with WordPress as the platform for your company website, was to give you the ability to update or maintain your own website. OK, … Continue reading
WordPress Website Maintenance – The Basics
Once I launch my WordPress site, do I still need my web developer? Our clients experience once they launch their new website built with the WordPress platform, the do reduce their dependency on their web developer in order to keep … Continue reading
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