Services:
Information Architecture
What is Information Architecture?
Information Architecture refers to how the pages of your website are organized. If you feel your website gets plenty of traffic, but not enough sales or leads, information architecture is a good place to start. Your website needs to deliver information to your customers that is most important to them, fast.
Why is Information Architecture important?
Internet users have a short attention span. You only have a few seconds to convince website visitors to sign-up for your newsletter or browse the products on your site. Look at how the "clicks" or "hyperlinks" are positioned on your web pages. Is it obvious to your visitor what to do next? Based on how your page is formatted, what is the most important item? What gets the most attention?
How Information Architecture changes improve your website?
- More Inquiries - If their next action is clear, uses will take that next step on your website and put themselves in your sales pipeline.
- More Pages Viewed - When information is easier to find, you will notice that users actually take the time to explore your website.
- Easier to Expand - Once your website is better organized, adding new content for product updates, new services or new information will be easier to do and easier for visitors to notice something new.
- And much more!
Here is how Cybervise® Limited can help:
- Map out the structure of your website and evaluate how
visitors click through your pages.
- Prioritize the information on your website and re-organize
your page structure to help users get to the most important
information fast.
- Implement the changes needed to re-launch a re-organized, not re-designed website.
Websites that are easy to use will be visited often. How easy is it for your customers to find what they need on your website? Sign-up for our free website consultation and let’s take a look at your website and find out.
