What is Information Architecture?
Information Architecture refers to how the pages of your website are organized and how users click and navigate through your website. If you feel your website does not get enough sales or leads, new information architecture may be needed to solve the problem.
Why is Information Architecture important?
Internet users have a short attention span. You only have a few seconds to convince website visitors to sign-up for your newsletter or browse the products on your site. Look at how the "clicks" or "hyperlinks" are positioned on your web pages. Is it obvious to your visitor what to do next? Based on how your page is formatted, what is the most important item? What gets the most attention?
More Inquiries - If the next action is clear on your webpages, users will take the next step and put themselves in your sales pipeline.
Websites that are easy to use will be visited often. How easy is it for your customers to find what they need on your website? Sign-up for our free website consultation and let’s take a look at your website and find out.