Search Engine Optimization by Cybervise®
Why we do Search Engine Optimization?
Search Engine Optimization benefits all business websites. All of your customers should be able to type the name of your company into a search engine and find you on the first page. If you are getting complaints from your customers that they canʼt find you online, your company will benefit from SEO.
Our Search Engine Optimization Process
Phase 1 - Assessment
- Technical - To begin our assessment, we will need to review the setup of your website pages and hosting account, looking for barriers to search spiders.
- Analytics - We will pull statistical data on the performance of your website and look for areas of improvement.
- Content - Since the content of your website plays a major role in search engine success, we will conduct an inventory of what you have and identify what we will need to build on.
Phase 2 - Research
- Keywords - Develop a list of keyword phrases you will use to target for your online marketing campaign.
- Competitors - Research your online and offline competitors to better refine website content and Keyword Research.
Phase 3 - Maintenance and Growth
Once our strategy is set, we will begin the ongoing process of working to improve website findability and draw traffic to your website by:
- Growing website content
- Keeping your website updated
- Refreshing keyword research
- Improving online presence through linking
- Measuring progress through Benchmarks and Analytics
Setting Expectations
Search Engine Optimization is an ongoing process and not a one-time project. As with any form of marketing you must keep doing it in order to continue to receive the benefits. Since Search Engines are third-party proprietary programs, the results of an SEO project cannot be guaranteed.
We recommend that websites should be live at least three months before beginning this process. Phase 1 and 2 can also be contracted as separate projects.
