What has your website done for you today?

What would like your website to do?
Let's define what makes a successful website

A website that serves a role or function in your business is a successful website. If your customers, or potential customers,  can perform a task that helps further your business, then your website is a success. 

If you are currently feeling like your website is non-existent or asking "what have you done for me lately",  then its time to re-work your website strategy.  

Before you can reach success, you need to define success.  What task could your website perform that would help grow your business, or further a sale or save you money? Here are some examples to help you get started.

Role of a Successful Website

The most obvious roles of a successful website would be 1. Generating Leads and 2. Selling Product. But what if those ideas don't work for your business?  Here are some more examples of what a really good website can do:

1. Customer Support  - Direct customer inquiries to your website and save money and resources on routine support requests.
    
2. Landing Referrals - Tailor your website to address all those prospects sent to your by your referral partners and help move new customers farther along in the sales process.
    
3. Promote Your Expertise  - Everybody wants to do business with the best. Use your website to demonstrate you are a leader in your field. 
    
4. Brand Recognition - If you are currently working on a branding campaign, coordinate your efforts with your website and help reinforce your message.
    
5. Recruiting Employees - Having trouble find the best people?  Use your website to target potential employees and have them start coming to you.

For more opinions on what defines website success, go to:

• NEW THINKING: The Secret of Managing a Successful Website by Gerry McGovern
   
• 11 Steps to Create a Successful Website (Startup Nation)
   
• What makes for a successful web site? (Ebay)

Would you like some specific success ideas for your website?