Website Strategic Plan

Has your business improved since you launched your website?

What were you hoping to gain by launching a website? Not everyone needs an online store in order to make back the money they spent to launch the site. What you need is a website that is useful for your current or potential customers.

For example:

• Does your business have a long sales cycle? Could you post information on your website that would help step customers and your sales team through the process?
   
• What do your customers call about? Could this information be posted on your website and then, when customers call, direct them to the website?
   
• Could customers request service after hours on your website and schedule it for the next business day? How many requests could you pick up if you were open 24 hours on the web?

Strategic Planning

Let's work together to come up with a plan to take the website you have and turn it into a tool for growth. Here's how we would get started:

• Use the website you have but create a strategy for content building that would make your website useful for existing and potential customers.
   
• Improve ranking and traffic by starting a plan for website maintenance and updating your website on a regular basis.
   
• Coordinate the website with marketing initiatives and sales cycles.
   
• Start tracking the performance of the website, find out what works and change what's not working.